Dr. Ben Nguyen is an Assistant Professor at Faculty of Business and Economics, The University of Melbourne. In addition to his extensive teaching activities across both UG and PG levels, he’s actively conducted research on product packaging’s communication and persuasion effects on individuals’ behaviour for waste-reduction purposes. His works have been published at high-quality journals such as International Journal of Retail & Distribution Management, Cogent Business & Management.   

Professionally, Ben used to work as a research analyst at Ipsos and The Nielsen Company, where he managed global accounts including Unilever, P&G, and Carlsberg. He’s currently also working as a consultant for SMEs in Vietnam.